Vice President, Digital Marketing Analytics Greater Philadelphia, PA Area

The Company is seeking a Digital Marketing Analytics Manager to play a pivotal role in driving the growth of its small business segment. The successful candidate will be responsible for leading the end-to-end digital marketing strategy and execution, with a strong focus on performance optimization to ensure the delivery of qualified traffic, pipeline, and conversions. This role demands a data-centric approach, where the manager will be at the forefront of shaping how digital marketing campaigns are planned, tested, and measured. Key responsibilities include managing stakeholder relationships, defining experimentation strategies, supporting campaign execution, and building impact models to guide marketing decisions. The role also involves coaching junior team members and advocating for data requirements to ensure the highest standards of data quality and lineage. Applicants must have a Bachelor's degree in a relevant field, at least 6 years' of experience in marketing data and analytics, and a proven track record of influencing and communicating with senior stakeholders. Proficiency in SQL and at least one analytics programming language is essential, as is experience with digital data platforms and large-scale data environments. The ideal candidate will have a strong background in financial analytics, performance insights, and a deep understanding of the digital marketing lifecycle. Advanced skills in experimentation, including power considerations and practical test constraints, are highly valued. The role requires a strategic thinker with the ability to translate complex data into actionable insights and a passion for driving measurable growth through data-driven decision-making.

Hiring Company

JPMorgan Chase & Co.