Vice President of Marketing Greater Philadelphia, PA Area

The Company is seeking a Vice President of Marketing to lead its brand, value proposition, and revenue-focused demand engine. The role is responsible for increasing distributor engagement and sales, turning creative capabilities into stronger order conversion, and overseeing demand generation, marketing automation, account-based marketing, and revenue attribution. The VP will refine audience profiles and messaging, lead go-to-market planning for new offerings, manage the marketing budget, and develop marketing leaders. Close collaboration with sales leadership and regular reporting on commercial performance are central to the position. Candidates should have at least 10 years of marketing leadership experience, including five or more years accountable for revenue or pipeline in a B2B channel business. They should demonstrate success generating demand through resellers or distributors, driving organic growth while protecting margins, and integrating brand, demand generation, and creative functions. Hands-on expertise in marketing automation, account-based marketing, and revenue attribution is required, along with strong CRM, AI-tool, and data skills. The role also calls for a record of developing managers and comfort being measured against commercial outcomes.

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