The Company is seeking an AVP, Marketing Strategy to lead the development and deployment of compelling marketplace positioning and messaging. The successful candidate will be responsible for managing the market-facing brand offering, product marketing approach for strategic initiatives, and shaping the brand's thought leadership. This role involves leading a direct team of marketing strategists and an indirect team of content creators to build the foundational elements of the brand's value story and the primary tools for delivering that story in the marketplace. The AVP will also provide embedded marketing strategy support for business segments and strategic capability leaders, and extensive consultative support for the CXO organization and enterprise marketing and communications functions. Applicants for the AVP, Marketing Strategy position at the company should have a Bachelor's degree and at least 10 years' of experience in related fields. The role requires strong leadership skills, particularly the ability to influence and partner with senior executives, as well as a customer-centric mentality and deep experience in brand management and product/solution marketing. The ideal candidate will have the ability to direct design, oversee conduct and analyze the results of market research, and lead teams in the creation of high-quality, persuasive thought leadership content and sales collateral. Excellent communication, interpersonal skills, and a high level of initiative and drive for results are essential. The AVP will be expected to have a strategic marketing mindset and be adept at structuring and delivering clear, crisp, and compelling presentations.

Hiring Company

Colonial Life