Head of B2C

The Company is seeking a Head of B2C to lead the strategic development and management of its online business. This pivotal role is responsible for the creation and implementation of B2C development strategies, sales, margin, and budget plans. The successful candidate will oversee the financial results of the B2C area, including sales, channel profitability, and the effectiveness of marketing investments. Key responsibilities also include managing and developing online sales channels, defining business priorities, and identifying new growth opportunities. The Head of B2C will be instrumental in building a coherent model of cooperation between e-commerce, marketplace, Amazon, and performance marketing, as well as designing a B2C operating model and leading organizational changes to support business development. Applicants for the Head of B2C position at the company should have a minimum of 8 years' experience in B2C, e-commerce, marketplace, D2C, or omnichannel online sales, with a proven track record of success in increasing sales and profitability. The role requires practical experience in developing multiple online sales channels, including e-commerce platforms and marketplaces. A minimum of 4 years in managerial positions, with experience in managing teams of at least 10-15 people, is essential. The ideal candidate will have a very good command of English, experience in financial management, and a strong background in e-commerce economics. Knowledge of marketplace and Amazon platform operations, performance marketing, and experience in change management are also key requirements. The role demands a leader with highly developed communication, analytical, and leadership skills, who can effectively collaborate with various organizational areas.