Vice President, Marketing & Communications
Hiring Company
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About the Role
Greater Springfield, MA Area (On-site)
The Company is seeking a Vice President for Marketing and Communications to provide strategic leadership in advancing the institution's brand profile, public presence, and market share. The successful candidate will be responsible for managing all aspects of marketing, communication, and public relations, including overseeing the Marketing and Communications team and collaborating across departments. This role involves developing and executing marketing campaigns, ensuring brand consistency, and leading creative services. The Vice President will also be a key representative of the institution, serving as an advisor to the President and engaging with various stakeholders. Applicants for the Vice President position at the company should have a Bachelor's degree in a relevant field, with a Master's degree preferred, and at least 7 years' of experience in communications, marketing, public relations, or a related area. The role requires a proven track record in building and executing successful campaigns, strong brand management skills, and experience in leading and growing teams. The ideal candidate will have exceptional communication abilities, executive presence, and the capacity to influence diverse stakeholders. Experience in higher education marketing, particularly in support of enrollment growth, and proficiency in design and web platforms are also desirable. The company is an equal opportunity employer and is committed to diversity, equity, and inclusion.
Functions:
- Marketing
About the Company
Well-regarded private college
Industry
Education Management
Type
Educational Institution
Age
employees
501-1000
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