Vice President of Product Greater Tel Aviv, Israel Area

The Company is in search of a VP Product to take the lead in defining and scaling the product organization. The successful candidate will be tasked with owning the B2C product strategy, driving execution across multiple platforms, and ensuring that the product is the central element of a complex, regulated marketplace. This senior leadership role demands a proven product builder with a strong background in B2C products, particularly in the areas of PLG, SaaS, and eCommerce. The VP Product will be responsible for product discovery, experimentation, and prioritization, as well as for leading a large, multi-disciplinary product team. Experience in regulated B2C industries such as healthcare, pharma, or fintech is a significant advantage. Key responsibilities for the VP Product include acting as a central integrator between various business functions, translating company strategy into product direction, and leading the product team to deliver high-quality, scalable solutions. The role also involves a critical focus on retention, activation, and lifecycle management, with an emphasis on product-led growth. The ideal candidate will have a deep understanding of data-driven decision-making, experience in leading complex, multi-sided platforms or marketplaces, and a proven track record in driving product success metrics. Strong leadership, communication, and stakeholder management skills are essential, as is the ability to operate in a fast-growing, high-complexity environment.

Hiring Company

Helfy