The Company is seeking a Vice-President for Brand, Client Experience, and Insights to play a pivotal role in shaping and leading the enterprise brand and client experience strategy. The successful candidate will be responsible for integrating brand strategy, client experience, and insights to enhance client acquisition, loyalty, and brand consistency. This senior leadership position involves driving the development and delivery of brand marketing communications, advancing client experience strategies, and championing client-focused initiatives. The role also requires a strong focus on modernizing the function, utilizing advanced tools and analytics, and leading a large, multi-disciplinary team to ensure the brand is represented consistently and effectively across all client touchpoints. Applicants for the Vice-President role at the company should have significant leadership experience in brand, marketing, client experience, insights, strategy, or a related enterprise function. A strong enterprise mindset, deep expertise in marketing and client experience transformation, and a proven track record of leading cross-functional transformation are essential. The role demands a leader with strong business acumen, the ability to connect client and brand outcomes to enterprise performance, and a commitment to continuous improvement and innovation. The ideal candidate will have a continuous improvement mindset, be adept at managing governance, compliance, and reputational considerations, and possess the executive presence necessary to communicate effectively with senior leaders and industry stakeholders.

Hiring Company

CIBC