Vice President of Marketing & Communications Greater Tri-Cities, WA Area

The Company is seeking a Vice President of Marketing and Communications to lead an integrated strategy that advances its mission, strengthens its reputation, and supports growth. The role oversees enterprise-wide marketing, brand management, communications, patient acquisition, referral development, and digital transformation. Responsibilities include using market insights and performance analytics to guide strategy; aligning campaigns with clinical and operational priorities; and managing digital channels, public relations, crisis communications, and reputation initiatives. The VP will also build and develop a multidisciplinary team, oversee budgets and external partners, and establish KPIs to measure performance and return on investment. Candidates must have a bachelor’s degree in marketing, communications, business administration, or a related field; a master’s degree is preferred. They should bring at least 10 years of progressive marketing experience, including five years in senior leadership, and a record of leading data-driven marketing organizations in healthcare. Required experience includes CRM-driven patient acquisition, digital marketing, brand transformation, and omnichannel campaigns. Experience managing substantial budgets and teams, leading rebranding or market expansion, and collaborating with compliance, legal, and clinical leaders is preferred.

Hiring Company

Good Shepherd Health Care System