Vice President of Influencer Marketing Greater New York City, NY Area + 1 more
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About the Role
Greater New York City, NY Area (Hybrid)(New York City, New York)
;Greater Washington D.C. Area (Hybrid)(Washington, D.C.)
The Company is seeking a Vice President of Influencer Marketing to set strategy across public affairs, impact, and philanthropy work. The role will develop integrated programs that connect priority audiences with credible messengers, compelling messages, and timely cultural moments. Responsibilities include advising senior clients, building networks of creators and other trusted voices, and leading influencer programs from strategy through execution and measurement. The Vice President will collaborate with communications, digital, research, creative, and paid media teams, mentor colleagues, and contribute to business development. Candidates should have at least eight years of experience leading influencer, creator, advocacy, social impact, public affairs, or integrated communications programs across multiple sectors. They should bring experience developing influence strategies for complex issues, causes, policy, or mission-driven work, along with a strong understanding of culture, public opinion, and social and digital platforms. The role requires skill in talent identification, negotiations, contracts, budgets, and program measurement, as well as sound judgment on reputational risk and messenger credibility. Strong client counsel, team leadership, strategic thinking, and hands-on execution skills are essential.
Functions:
- Marketing
About the Company
Innovative communications company specializing in public relations & content marketing services
Industry
Public Relations and Communications
Type
Privately Held
Age
employees
501-1000
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