Head of CRO
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Head of CRO
About the Role
Remote (anywhere in Colombia)(Colombia)
The Company is seeking a Head of CRO to take on a pivotal role in driving the conversion rate optimization strategy. The successful candidate will be responsible for owning and executing every conversion test across the company's various digital touchpoints, including the website, landing pages, paid-acquisition funnels, on-site offers, and post-purchase upsells. This hands-on position demands a proactive approach, with the CRO Lead expected to set the testing strategy, build the backlog, and be directly involved in the entire testing process from briefing to QA, and ultimately, to the launch of successful tests. The role is highly dynamic, with a focus on continuous improvement and a commitment to ensuring that each visitor is worth more every month. Applicants for the Head of CRO position at the company should have a minimum of 3-4 years' experience running CRO programs, particularly for Shopify DTC brands. The ideal candidate will have a proven track record of lifting conversion rates, AOV, and revenue per visitor, and must be adept at building and testing paid-acquisition funnels. Deep hands-on experience with relevant tools such as Intelligems, AfterSell, Microsoft Clarity, and Shopify analytics is essential. The role requires a data-driven individual who can design and execute experiments, manage a CRO agency, and work closely with the Head of Growth to drive measurable results. A strong cultural fit is also a key consideration, with a preference for candidates who are passionate, hardworking, and aligned with the company's values of creativity, data-driven decision-making, and a relentless focus on improvement.
Functions:
- Marketing
- Ecommerce
About the Company
Premium DTC pet brand selling stainless steel cat water fountains, filters and accessories
Industry
Retail
Type
Privately Held
Age
employees
1-10
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