Head of Marketing

The Company is seeking a Head of Marketing to lead marketing strategy and deliver measurable growth in qualified leads and retained clients. This hands-on role includes setting plans and targets, managing budgets, running paid campaigns, and building tracking and reporting from lead source through revenue. The successful candidate will oversee SEO, website, content, email, referrals, and brand positioning while improving lead follow-up and conversion. They will also lead a small remote team and contractors, report performance regularly, and ensure marketing materials receive appropriate legal review. Candidates should have at least five years of digital marketing experience, including two years leading a team and managing a budget, with demonstrable results in paid advertising. Required skills include hands-on Google Ads management, conversion tracking with Google Analytics 4 and Google Tag Manager, CRM-based reporting, and working knowledge of SEO, GEO, Meta ads, email, and content planning. Advanced English and experience leading remote teams across time zones are required. Experience in regulated professional services, lead generation for U.S. service businesses, and relevant marketing or analytics certifications are preferred; a bachelor’s degree in marketing, communications, or a related field is also preferred.