Head of Conversion Rate Optimization Remote (anywhere in Netherlands)

The Company is seeking a hands-on Head of Conversion Rate Optimization to lead experimentation across its digital storefronts, landing pages, paid-acquisition funnels, on-site offers, and post-purchase upsells. The role owns the CRO strategy and test backlog, prioritizes experiments, and manages briefing, quality assurance, launch, analysis, and implementation of successful tests. Responsibilities include building and optimizing funnels, monitoring conversion performance, identifying issues promptly, managing an external CRO agency, and reporting key metrics while leading regular CRO reviews. Success is measured by sustained improvements in conversion rate, average order value, and revenue per visitor. Candidates should have at least 3–4 years of experience running CRO programs for direct-to-consumer brands using Shopify, with evidence of experiments that improved key commercial metrics. They should bring hands-on experience with experimentation platforms, analytics, session-recording tools, and post-purchase upsell solutions, and be able to independently set up and quality-check tests. Strong experiment design, statistical judgment, funnel-building, and experience briefing creative and development teams are required. The role also calls for agency management, fluent English, and a data-driven, proactive approach; subscription or pet-industry experience is an advantage.

Hiring Company

Kittyspout