Vice President of Content Marketing
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Vice President of Content Marketing
About the Role
Remote (anywhere in New York)
The Company is seeking a Vice President of Content Marketing to serve as the editorial lead and program strategist for a wide range of content requirements. The successful candidate will be responsible for creating a holistic vision for the content program, developing a comprehensive content plan, and owning the content strategy and editorial calendar. This role requires a deep understanding of the audience and behavioral trends, with a focus on client engagement at all phases of the buyer process. The VPCM will also be tasked with translating the brand and product value propositions into content themes and marketing assets, driving strategic content marketing, and developing and leading a team of digital, automation, and sales enablement members. Applicants must have a B.A./B.S. degree (advanced degree a plus) and at least 8 years of experience in marketing communications and contemporary inbound marketing techniques, with a proven track record in senior leadership and team management. The role demands a creative and data-driven individual with excellent communication and storytelling skills, capable of developing provocative and challenging messaging campaigns. Experience in innovative content generation, exceptional SEO results, and a background in marketing cloud technology are highly valued. The VPCM will be expected to work closely with digital marketing, field marketing, and regional sales teams, and must be adept at developing and executing multi-channel content strategies that align with business objectives and drive consumer attraction, engagement, and conversion.
Functions:
- Marketing
About the Company
B2B technology company focused on content strategy, demand generation, and sales enablement.
Industry
Information Technology and Services
Type
Privately Held
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