Vice President of Marketing
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Vice President of Marketing
About the Role
Remote (anywhere in North Carolina)
The Company is seeking a Vice President of Marketing to lead its enterprise marketing function and develop a unified marketing strategy that supports growth across various business units and corporate initiatives. The successful candidate will be responsible for creating and executing long-term branding, positioning, and customer engagement strategies, as well as driving demand generation and revenue growth. This role requires a strategic leader with a strong commercial and growth orientation, who can partner with executive leadership and commercial teams to strengthen the brand, accelerate revenue, and expand market presence. The VP of Marketing will also be tasked with modernizing marketing technology, leading digital marketing efforts, and ensuring the company's market intelligence is translated into actionable growth strategies. Candidates for the VP of Marketing position at the company should have a Bachelor's degree in a relevant field and at least 15 years of progressive marketing leadership experience, with a proven track record in complex B2B environments. A Master's degree and experience in technical B2B industries are preferred. The role demands a leader with a strong executive presence, financial acumen, and the ability to balance strategy with execution. Essential skills include enterprise thinking, data-driven decision-making, and the ability to foster a customer-centric, high-performing marketing organization. The VP of Marketing will be measured on various performance metrics, including enterprise revenue growth, marketing-generated pipeline, and the effectiveness of commercial enablement initiatives.
Functions:
- Marketing
About the Company
Reputable provider of environmental testing & analytical services
Industry
Environmental Services
Type
Privately Held
employees
1001-5000
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