Associate Vice President, Marketing & Communications Remote (anywhere in United States)

The Company is seeking an Associate Vice President for Marketing and Communications to serve as the central leader for its brand, communications, marketing, and digital efforts. The successful candidate will be responsible for the holistic development, integration, and execution of a broad range of activities that support the strategic direction and positioning of the company. This role requires a professional with a significant background in brand management and marketing, particularly in healthcare and/or technology organizations, and a proven track record in launching and revitalizing brands. The AVP will be accountable for the brand strategy, architecture, positioning, and identity, and must be adept at managing a complex family of brands and leading brand activation in a multi-stakeholder environment. Key responsibilities for the AVP include providing day-to-day leadership for internal and external teams, cultivating the company's organizational voice, and leading the marketing strategy to ensure a consistent and effective brand experience across all audience channels. The ideal candidate will have a Bachelor's degree in a related field, at least 12 years of experience in brand management and marketing, and a minimum of 5 years in a leadership role. Experience in radiology, medical imaging, physician practice, health system, or health technology marketing, with a focus on marketing to physicians, is highly valued. The role also involves establishing and managing partnerships with various agencies and leading all PR and media efforts, including crisis communications. The AVP will work closely with clinical, operational, product, and technology teams, and must be a trusted partner who can effectively communicate and integrate the brand story across the organization.

Hiring Company

Radiology Partners