Vice President, International Direct-to-Consumer Remote (anywhere in United States) + 1 more

The Company is seeking a VP, International DTC to lead and expand its direct-to-consumer business outside the US. The successful candidate will be responsible for the commercial P&L, owning the entire business from brand to demand generation, product marketing, merchandising, and site experience. This role demands a strategic leader who can set and execute the international DTC strategy, with a focus on durable revenue growth and a full-funnel approach. The VP will work closely with cross-functional teams, including global paid media, brand, web development, creative, analytics, finance, and CRM, to ensure a cohesive and effective plan for each market. Candidates for this role should have a Bachelor's degree in marketing, business, or a related field, with at least 8 years' experience in DTC general management, brand or commercial leadership, or e-commerce, and a proven track record of growing a DTC brand with real P&L ownership. The role requires a leader with a strong blend of brand and customer-journey judgment, as well as commercial and analytical rigor. Experience in multi-market international settings, particularly across Europe and Australia, is essential. The ideal candidate will have a background in connected fitness, consumer electronics, or subscription hardware, and be adept at leading marketing teams across different countries. Familiarity with e-commerce and analytics tools is a plus, and the candidate should be comfortable in a high-performance, results-driven environment.

Hiring Company

iFit