The Company is seeking a Head of Brand for Fashion Apparel to join their team. The successful candidate will be responsible for leading the development and execution of the brand strategy, positioning, and annual planning. This role involves driving brand growth through the analysis of consumer insights, market trends, and the creation of differentiated brand propositions. The Head of Brand will also be tasked with overseeing the development of integrated campaigns across various channels, including retail, digital, social, and e-commerce, and ensuring a consistent and enhanced customer experience across all touchpoints. Applicants must have a minimum of 10 years' experience in brand management, marketing, or related commercial functions, with a strong preference for those with a background in fashion apparel or retail. The role requires a proven track record in managing consumer-facing brands at scale, a deep understanding of fashion consumers, retail trends, and omnichannel customer journeys. The ideal candidate will have the ability to translate brand strategy into measurable commercial results, strong leadership and communication skills, and experience in leading teams, agencies, and significant marketing budgets. Regional or international experience is advantageous, and fluency in English is essential, with a preference for Thai or Vietnamese nationality. The role is based in Vietnam, and a willingness to relocate is a must.