Head of Product, Product Marketing and Growth

The Company is seeking a Head of Product to define and lead the product marketing strategy, ensuring alignment between product, positioning, communication, and business outcomes. The successful candidate will be responsible for coordinating performance marketing activities, promoting customer base management strategies, and supervising CRM strategies to enhance customer value. A key aspect of the role is to launch and grow the B2C brand, focusing on positioning, tone of voice, and communicative impact, as well as improving digital and physical touchpoints with an emphasis on UX, conversion, and data tracking. The Head of Product will also interface with the IT/application development team to steer priorities based on customer value and time-to-market. Applicants for the Head of Product position at the company should have a strongly hands-on approach, with a minimum of 10 years' experience in product management and go-to-market roles, particularly in scale-up environments. The role requires a candidate with the ability to combine strategic vision with operational execution, a data-driven approach, and a strong orientation towards innovation, customer simplicity, and growth. Experience in managing cross-functional projects and collaborating with tech, marketing, and operations teams is essential. A degree in economics, engineering, or related fields is required, with an MBA or master's in digital business being a plus. The candidate must also have excellent English language skills.