Head of Marketing

The Company is seeking an experienced Head of Marketing to lead the brand strategy, multi-channel campaigns, customer engagement, and content for a large national estate. This role is pivotal in the company's growth and commercial success, with a focus on brand evolution, driving acquisition and retention campaigns, and ensuring a consistent and distinctive brand presence across all touchpoints. The successful candidate will be responsible for the development and execution of 360-degree marketing campaigns, targeting both domestic and international audiences, and will be expected to lead a team of 12 with immediate impact. Core responsibilities include brand strategy and evolution, 360 campaign leadership, campaign measurement and ROI, social media and content, customer engagement, property marketing, and stakeholder and insight leadership. The ideal profile for this role includes a demonstrable track record in 360 campaign experience, a background in a multi-site, consumer-facing operational business, and a strong ownership of brand and campaign management. The candidate should have a degree in marketing or be CIM/IDM qualified, with a proven ability to influence and lead in a large, matrixed business. Key skills include campaign measurement, research and insight, and the ability to manage marketing partnerships. The role requires a hands-on leader with a commercial mindset, capable of translating data into actionable insights and business cases. The Head of Marketing will also be responsible for maintaining brand standards across the physical estate and for commissioning and leveraging research to steer marketing strategy.