Head of Digital & Customer Experience
Hiring Company

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About the Role
Greater Hong Kong Area (On-site)
The Company is in search of a Head of Digital and Customer Experience to spearhead the end-to-end customer journey, digital growth, and data-led transformation across regional markets. The successful candidate will be responsible for leading and executing a comprehensive digital strategy that enhances online visibility, customer acquisition, and engagement. This role involves driving AI-powered search optimization, and digital discovery, and leveraging first-party data to deliver personalized, insight-driven digital experiences at scale. The Head of Digital will also be tasked with optimizing website and app ecosystems to improve user experience, lead generation, and conversion performance, as well as building and mentoring high-performing digital teams. Applicants for the Head of Digital and Customer Experience position at the company should have a minimum of 15 years' digital marketing experience, with a preference for those with a background in financial services or insurance and regional exposure. Deep expertise in performance marketing, SEO, AIO, content strategy, and end-to-end digital journey optimization is essential. The role requires a strong understanding of digital data ecosystems and a proven track record in developing and executing data-driven digital strategies. Strong leadership and stakeholder management skills are also necessary, with the ability to influence across complex, multi-market environments. The Head of Digital will be expected to partner cross-functionally to deliver integrated, customer-led initiatives and must be adept at building and leading high-performing teams.
Functions:
- Marketing
- Data Management/Analytics
About the Company
A leading regional insurer driving customer journey, digital growth, and data-led transformation
Industry
Insurance
Type
Privately Held
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