Chief Marketing Officer (CMO)
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Chief Marketing Officer (CMO)
About the Role
Greater Chicago, IL Area
The Company is seeking a Chief Marketing Officer to spearhead the aggressive expansion of its consumer direct business, with a primary goal of achieving over 5 million app downloads within the next 2 years. The successful candidate will be instrumental in the cross-selling of a wide range of financial service products to this consumer base. This role is pivotal in the company's vision to become a leading financial services technology provider, and the CMO will be responsible for developing and executing a comprehensive marketing strategy to support this ambition. The ideal candidate will have a proven track record in building national consumer direct businesses, particularly in B2C fintech, mortgage, or other consumer-driven industries, and will be adept at scaling customer acquisition through a variety of high-impact marketing channels. Applicants for the Chief Marketing Officer position at the company should have a minimum of 10 years' of progressive marketing leadership experience, with a focus on digital performance marketing. The role requires a leader with a roll-up-your-sleeves mindset, capable of leading cross-functional teams and agencies in a fast-paced, high-growth environment. The CMO will be expected to have a clear and tested playbook for scaling through paid social, organic social, partnerships with influencers, and other marketing strategies. A key aspect of the role is the ability to build and manage the right team and organizational structure to execute the marketing vision effectively. The company is an equal-opportunity employer and encourages all qualified candidates to apply.
Functions:
- Marketing
About the Company
Large residential mortgage lending company
Industry
Financial Services
Type
Privately Held, VC-backed
Age
employees
5001-10,000
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