The Company is seeking a Head of Digital Growth to spearhead its online expansion and customer acquisition strategies. This pivotal role is at the intersection of performance marketing, analytics, and commercial strategy, with a focus on driving growth across various digital channels. The successful candidate will be responsible for leading performance marketing activities, developing and implementing SEO and GEO strategies, and ensuring a balance between commercial efficiency and long-term growth in customer acquisition. Key tasks include owning attribution, measurement frameworks, forecasting, and budget allocation, as well as using data-driven insights to create and execute media plans that align with business objectives. Applicants for the Head of Digital Growth position at the company should possess a strong background in growth, performance marketing, or digital acquisition leadership, with expertise in PPC, paid social, SEO, affiliate marketing, and other customer acquisition channels. The role requires a candidate with a proven track record in using data to make strategic decisions, managing marketing budgets, and optimizing ROI. Strong leadership, team management, and stakeholder influence skills are essential, as is the ability to communicate complex data in a clear and actionable manner. A deep understanding of e-commerce, digital customer journeys, and online growth strategies is also a key requirement for this role.