Vice President of Marketing

The Company is seeking a Vice President of Marketing to spearhead the digital growth and brand equity of its ecommerce business. The successful candidate will be tasked with defining and leading the integrated marketing strategy, with a focus on customer acquisition, lifecycle engagement, and brand positioning. This role requires a leader who can leverage data-driven insights to deliver top-notch online customer experiences and drive revenue acceleration. Key responsibilities include overseeing demand generation and acquisition programs across various digital channels, strengthening brand identity and storytelling, and driving content marketing to support conversions. The VP of Marketing will also be responsible for establishing marketing performance dashboards, implementing test-and-learn methodologies, and optimizing funnel performance in collaboration with cross-functional teams. Applicants for the VP of Marketing position at the company should have a minimum of 10-15 years' of progressive digital marketing leadership, with a strong background in ecommerce. The role demands a proven track record in scaling DTC or omnichannel ecommerce businesses through data-driven strategies, as well as expertise in performance marketing, CRM, web analytics, and conversion optimization. A deep understanding of ecommerce technologies, including marketing automation, CDP/CRM, analytics platforms, and SEO tools, is essential. The ideal candidate will possess exceptional leadership, communication, and cross-functional influence abilities, and be adept at building and leading high-performing marketing teams. Financial ownership, including budget management and a focus on strong unit economics, is also a key qualification for this role.