Vice President of Marketing

The Company is seeking a Vice President of Marketing to lead marketing strategy and execution across clinical, payer, and consumer channels. The role will own product positioning, messaging, go-to-market plans, sales enablement, market research, and competitive analysis. Responsibilities also include building multichannel demand-generation programs, overseeing digital campaigns, tracking performance and ROI, and partnering with sales on pipeline and revenue goals. The VP will guide brand strategy and content, coordinate marketing across business units, build and develop the marketing team, and ensure communications meet relevant healthcare requirements. Candidates should have at least 10 years of marketing experience, including four or more years in senior leadership, and a record of driving growth in B2C and B2B2C environments. Healthcare industry experience or strong familiarity is required, along with expertise in product marketing, demand generation, and brand management. The role calls for strong analytical, storytelling, and communication skills, experience building high-performing teams, and proficiency with marketing platforms and tools. Familiarity with healthcare marketing compliance is an advantage. A bachelor’s degree in marketing, business, or a related field is required; an MBA is a plus.