Head of Paid Acquisition

The Company is seeking a Head of Paid Acquisition to lead and manage large-scale Facebook advertising operations. The successful candidate will be responsible for developing and maintaining agency evaluation frameworks, establishing best practices for account governance, and overseeing significant monthly advertising budgets to optimize resource allocation and maximize ROI. This role also involves building reporting dashboards, analyzing customer lifetime value, and partnering with product and technical teams to develop AI-powered consulting solutions. The ideal candidate should have extensive hands-on experience in managing Facebook advertising campaigns within online gaming, performance marketing, or similarly regulated industries, and a proven track record of working with major Facebook agency partners. To excel in this position, candidates must have a strong background in account risk management, compliance, and campaign continuity planning, as well as experience in leading and developing Ad Buyer teams. Strong analytical skills, the ability to evaluate marketing performance, and a genuine interest in AI technologies are essential. The role requires a professional with a business-level English communication skill, who can conduct market and competitor analysis to identify product opportunities and commercialization pathways. The Head of Paid Acquisition will play a central role in the company's strategic decisions and will be instrumental in transforming media buying expertise into scalable products and services.