Head of Marketing, B2C

The Company is seeking a Head of Marketing for a permanent position. The successful candidate will be tasked with the overall responsibility of the marketing and communications department, leading a team of approximately 17 employees. This role involves the strategic realignment of the marketing department to position it as a high-performing internal agency and business partner. Key responsibilities include the development and implementation of brand, communication, and go-to-market strategies, as well as the management of various marketing functions such as campaigns, CRM, social media, and public relations. The Head of Marketing will also be instrumental in the close collaboration with management, sales, product management, and other internal stakeholders, and will be expected to establish clear processes for internal requirements. Applicants for the Head of Marketing position at the company should have several years of professional experience in marketing, with a preference for those who have held a management position in a B2C environment. The ideal candidate will have a solid background in brand management, campaign management, and stakeholder management, and experience in an agency, agency-like environment, SME, scale-up, start-up, or entrepreneurial organization is advantageous. The role requires a leader with excellent communication skills, a confident demeanor, and a strong ability to manage and develop a marketing team. A hands-on, creative approach, and a drive to shape the future with a high willingness to embrace change and enthusiasm for innovation are essential. Proficiency in German is a must, with English language skills being a plus.