Head of Marketing & Innovation

The Company is in search of a Head of Marketing and Innovation to lead the development and execution of a world-class corporate marketing strategy. The successful candidate will be responsible for strengthening brand positioning, supporting market leadership, and championing innovation across various retail and consumer experience domains. This role is pivotal in bridging the gap between physical in-store excellence and digital-first customer engagement, with a focus on loyalty, e-commerce, and data-led initiatives. The Head of Marketing and Innovation will be expected to use deep insights into Kenyan and East African consumers to shape locally relevant marketing strategies and to partner closely with executive leadership to support the company's growth and commercial performance. Applicants for the Head of Marketing and Innovation position at the company should have a minimum of 12 years' of relevant experience, with a background in retail, consumer goods, FMCG, fintech, e-commerce, or data-driven consumer experience environments. The role requires a Kenyan national with fluency in English and Swahili, who is a commercially minded leader with a proven track record of influencing executive stakeholders. The ideal candidate will be a disruptive, forward-looking thinker, capable of balancing ambitious innovation with practical execution, and will be culturally aligned and locally grounded, with a strong appreciation of the Kenyan consumer psyche. Strong marketing leadership experience, world-class corporate strategy skills, and a deep understanding of data analytics to inform customer propositions, loyalty, campaigns, and innovation are essential. The candidate should be comfortable in a fast-scaling, entrepreneurial, and performance-oriented environment, and be able to incorporate leadership input while confidently driving distinctive, future-focused solutions.