Head of Performance Marketing

The Company is in search of a Head of Performance Marketing to join their dynamic team. The successful candidate will be at the forefront of driving customer acquisition, shaping marketing innovation, and leading a high-performing team. This role is pivotal in the company's ambitious expansion plans across international markets, channels, and product categories. The Head of Performance Marketing will be responsible for owning the performance marketing strategy and budget, driving customer acquisition through various digital channels, and building a best-in-class testing, measurement, and attribution framework. Strong commercial experience, deep expertise in digital acquisition channels, and the ability to connect acquisition performance with broader business metrics are essential. Applicants for the Head of Performance Marketing position at the company should have a proven track record of leading performance marketing at a senior level, with a focus on driving growth and innovation. The role requires a leader with a strong understanding of attribution, incrementality testing, and marketing measurement, as well as the ability to influence wider growth, retention, and revenue strategies using data and commercial insights. Experience in managing significant marketing budgets across multiple markets and a background in leading cross-functional teams are also key. The ideal candidate will be comfortable in a fast-paced, scaling environment and have a strong interest in AI and automation within performance marketing. Experience with affiliate, influencer, or partnership marketing is advantageous.