Head of Performance Marketing

The Company is seeking a Head of Performance Marketing to take on a pivotal role in the growth of its direct-to-consumer brand. The successful candidate will be responsible for leading the performance marketing strategy across key digital acquisition channels, with a strong focus on connecting media investment to commercial outcomes such as customer acquisition, retention, and lifetime value. This role offers the opportunity to shape strategy, influence senior leadership decisions, and build a high-performing function within a fast-growing, digital, subscription-led business. The ideal candidate will have a background in consumer-focused digital environments, with a deep understanding of paid media channels and experience in managing budgets, agencies, and cross-functional relationships. As the Head of Performance Marketing, you will be expected to have strong leadership experience, be commercially minded, and possess a deep understanding of performance marketing metrics. The role involves mentoring and developing a team, advising on budget allocation, and identifying opportunities to improve marketing effectiveness. The candidate should be comfortable with both strategic thinking and hands-on channel performance, and have the ability to challenge constructively and influence senior stakeholders. Experience in DTC, subscription, ecommerce, or customer-led business models is essential, as is a strong analytical and decision-making capability supported by data and insight. The position is well-suited to a candidate who is looking to make a significant impact and is ready to take on the challenge of a critical growth function within a collaborative and entrepreneurial environment.