Vice President, Global Institutional Marketing Greater New York City, NY Area

The Company is seeking a Vice President for Global Institutional Marketing to lead the audience strategy and integrated marketing agenda for its global institutional business. The successful candidate will be responsible for co-creating the global institutional growth agenda, developing targeted programs that engage institutional buying groups, and leading the activation of marketing initiatives. This role requires a strategic and hands-on operating style, with the ability to bring an independent marketing perspective to the business and build productive partnerships with sales, investments, and other business leaders. The VP will also be accountable for ensuring that marketing programs meet regulatory, compliance, and brand standards, and will be expected to have a strong influence across various functions within the organization. Applicants must have a minimum of 10 years' of progressive institutional asset-management marketing or closely related investment-marketing experience, with a deep knowledge of institutional investors, consultants, and complex buying groups. The role demands a candidate with a proven track record in developing integrated B2B marketing programs, using account-based marketing approaches, and a strong ability to lead cross-functional teams through influence. A Bachelor's degree is required, and an advanced degree or relevant industry designations are a plus. The ideal candidate will have international institutional marketing experience, although it is not mandatory, and must demonstrate inclusive behaviors in support of a culture that values diverse perspectives.

Hiring Company

Cohen & Steers