Vice President, Health Digital & Social Strategy
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Vice President, Health Digital & Social Strategy
About the Role
Greater New York City, NY Area (Hybrid)
The Company is in search of a Vice President for Digital and Social Strategy in the Health and Life Sciences sector. This pivotal role involves leading the development and execution of high-impact, compliant, and insight-led social programs. The successful candidate will be responsible for strategic leadership, digital healthcare expertise, and workstream oversight, with a focus on audience-first social strategy, omnichannel social management, and community engagement. The role requires a deep understanding of the healthcare regulatory environment, the ability to build and manage patient communities, and experience in crisis management. The Vice President will also be tasked with budget management, establishing measurement frameworks, and presenting ROI to client leadership. Applicants for the Vice President position should have a minimum of 10 years' experience in digital communications, with at least 5 years in a healthcare or pharmaceutical agency setting. A Bachelor's degree in a related field is preferred. The role demands a candidate with a proven track record in social media, community management, and social listening, as well as experience in managing large, matrixed teams. The ideal candidate will have a strong grasp of digital measurement frameworks, be adept at connecting performance data to business outcomes, and have a passion for health equity, innovation, and digital transformation. The company values diversity and is committed to creating an inclusive work environment where all employees can thrive.
Functions:
- Marketing
- Account Management/Optimization
About the Company
Full-service medical education company
Industry
Marketing and Advertising
Type
Public Company
employees
51-200
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