Vice President of Marketing

The Company is in search of a Vice President of Marketing with a strong background in B2B, account-based marketing, and direct to Pharma experience. The successful candidate will be responsible for developing and communicating the company's real-world data value proposition to a range of stakeholders, including pharmaceutical manufacturers, government health agencies, and insurance carriers. This senior role involves owning the strategic execution of digital, PR, and trade show marketing strategies, as well as evolving the company's positioning, competitive differentiation, and customer engagement. The VP of Marketing will also be tasked with becoming the chief storyteller, refining client personas, and working closely with the executive team to ensure that the marketing efforts align with the company's identity, privacy, governance, and data exchange solutions. Applicants for the VP of Marketing position at the company should have a minimum of 15 years' experience in corporate and product marketing, with at least 10 years specifically in marketing to pharmaceutical manufacturers. A proven track record in managing teams, developing marketing strategies, and working with sales executives to achieve business outcomes is essential. The role requires excellent communication skills, the ability to gather and synthesize key inputs for business planning, and a strong focus on brand awareness and sales support. While not mandatory, an MBA is considered a strong plus. The ideal candidate will be a strategic thinker, a thought leader in the industry, and will be adept at managing to KPIs and optimizing marketing campaigns.