Vice President of Brand Marketing Greater Plano, TX Area

The Company is seeking a Vice President of Brand Marketing to lead the development and execution of transformative brand marketing strategies. The successful candidate will be responsible for owning and evolving the brand's positioning, voice, and creative platform, ensuring that the brand remains relevant and differentiated in the market. This role involves leading the creation of bold, integrated brand campaigns across various channels, including social, PR, and experiential activations. The VP will also be the brand's chief storyteller, translating business and growth strategies into compelling, guest-relevant creative that delivers measurable results. Cross-functional leadership is a key aspect of the role, as the VP will partner with teams in growth marketing, creative and production, operations, and culinary to maintain the brand's clarity, consistency, and cultural relevance. Applicants for the Vice President of Brand Marketing position at the company should have a Bachelor's degree in a relevant field, with a preference for an MBA or advanced degree, and at least 12 years' of progressive brand marketing experience. The role requires a proven track record in brand and campaign leadership, consumer and commercial acumen, and product and menu marketing. The ideal candidate will have extensive experience in agency and financial management, as well as a strong background in people and cross-functional leadership. Key qualifications include executive communication skills, creative judgment, and the ability to lead in a fast-growth, evolving organization. A genuine passion for hospitality, food culture, and building distinctive brands is also highly valued.

Hiring Company

Mendocino Farms