Vice President of Marketing

The Company is seeking a Vice President of Marketing to lead the strategic and tactical efforts in building and promoting its innovative, high-consideration, physical products. The successful candidate will be responsible for setting and executing a marketing strategy that effectively ties brand building to revenue, with a strong focus on driving fast brand exposure and measurable sales ROI. This role demands a data-driven approach, excellent storytelling skills, and the ability to work closely with the product and engineering teams to ensure that marketing efforts are in line with the technical and commercial aspects of the business. The VP of Marketing will also be tasked with leading and growing a small, dynamic team, and must be adept at running the full marketing playbook, including paid, organic, lifecycle, PR, events, and commercial partnerships. Applicants for the VP of Marketing position at the company should have a minimum of 10 years' experience in marketing, with at least 4 years in a leadership role, and a proven track record of taking a consumer brand from early awareness to real demand. Experience in marketing high-consideration, physical products with long sales cycles is essential, as is a background in building and managing a marketing function from an early stage. The ideal candidate will have a strong understanding of the RV, outdoor, automotive, EV, or premium hardware categories, and direct-to-consumer experience with high-ticket-price products. Preferred qualifications include a background in building an owner community into an advocacy engine and experience in a dual consumer and commercial go-to-market strategy. The role requires a hands-on, growth-oriented leader who is not afraid to make tough decisions and is passionate about the company's mission.