The Company is seeking an Associate Vice President, Specialist in Martech Orchestration Product Owner for Enterprise Performance Marketing and Platform. The successful candidate will be at the forefront of leading the strategy, delivery, and continuous improvement of enterprise MarTech orchestration platforms. This role is pivotal in collaborating with marketing, technology, data, and country teams to enable personalized customer engagement, strengthen marketing performance, and enhance operational efficiency. Key responsibilities include defining and managing the product vision, roadmap, and success measures, engaging with business stakeholders to translate needs into user stories, and leading Agile teams through the entire product lifecycle. The role also involves driving platform integration, user adoption, and governance, as well as applying data, experimentation, automation, and AI to improve personalization and marketing productivity. Applicants must have a Bachelor’s degree in a relevant discipline and possess a strong background in MarTech, campaign orchestration, product ownership, or marketing platform delivery. The ideal candidate will have a proven track record of leading cross-functional Agile teams, managing complex technology initiatives, and a sound understanding of customer journeys, data integration, personalization, analytics, and campaign operations. Strong stakeholder management, communication, prioritization, and problem-solving skills are essential. Experience with MarTech platforms, cloud integrations, APIs, and AI-enabled marketing solutions is advantageous. The role requires a strategic thinker who can drive the continuous improvement of campaign processes and is adept at monitoring platform performance and delivering business value.

Hiring Company

DBS Bank