Head of Digital & Marketing

The Company is seeking an APAC Head of Digital and Marketing to lead the transformation of consumer engagement and growth across the region. The successful candidate will be responsible for shaping the future of consumer marketing, driving commercial impact, and leading the regional approach to social-first demand creation. This role involves building and deploying CX capability frameworks, translating growth strategies into market plans, and strengthening CRM, loyalty, and consumer lifecycle capabilities. The Head of Digital and Marketing will also be at the forefront of driving the adoption of AI, MarTech, and modern marketing capabilities, and will be expected to coach and partner with market CX teams and agencies to ensure the successful execution of strategies. Applicants for the APAC Head of Digital and Marketing position should have a proven track record in building and scaling marketing and consumer capabilities across multiple markets, with a strong focus on modern demand generation and consumer engagement. The role requires a leader with the ability to influence stakeholders at all levels and a practical understanding of AI, MarTech, and emerging marketing technologies. Strong commercial acumen, strategic thinking, and excellent communication skills are essential. The ideal candidate will have experience in driving transformation and be adept at turning strategy into tangible business results, with a hands-on approach to supporting markets. The role offers a regional remit, high visibility with senior leadership, and the opportunity to shape a critical transformation agenda within a global organization.