The Company is seeking a Vice President, Specialist for Regional SME and Mid Cap Marketing, Engagement, and Awards. The successful candidate will be responsible for leading the SME and Mid Cap marketing portfolio, with a focus on regional engagement, demand generation in Singapore, and awards strategy. This role is pivotal in setting and executing integrated marketing strategies to enhance the company's brand and differentiate it in the market. Key responsibilities include managing regional marketing strategy, leading omnichannel programs, and using customer and market insights to drive engagement. The role also involves owning the segment marketing plan, executing full-funnel campaigns, and developing lead generation programs tailored to customer journeys. Applicants must have a Bachelor’s degree and at least 10 years' of experience in B2B or financial services marketing, with a strong understanding of SME and Mid Cap client needs. The role requires a proven track record in developing regional strategies and delivering market-specific programs with measurable outcomes. The ideal candidate will have hands-on experience in B2B demand generation, digital marketing, and a strong commercial and analytical orientation. Excellent strategic writing, storytelling skills, and the ability to lead complex programs and influence senior stakeholders are essential. The candidate should be a decisive, adaptable, and collaborative leader, capable of managing multiple priorities with rigor and attention to detail.

Hiring Company

DBS Bank