The Company is seeking a Chief Executive Officer (CEO) to provide the vision, leadership, and strategic direction necessary to advance its mandate and long-term success. The successful candidate will lead a multifaceted organization involved in global marketing, destination management, industry development, research and analytics, stakeholder engagement, and corporate stewardship. This pivotal role requires balancing destination stewardship with economic development, deepening Indigenous partnerships, and ensuring the organization remains responsive to a rapidly evolving global environment. The ideal CEO will be a highly respected executive with a proven track record of leading complex organizations, aligning diverse stakeholders, and inspiring confidence among government, industry, and community partners. Candidates for the CEO position at the company should be authentic and collaborative leaders with a deep commitment to reconciliation, inclusion, and sustainable growth. The role demands a leader who understands the power of brand, marketing, and destination management, and who values evidence-based decision-making and embraces innovation and change. The CEO will serve as the principal representative of the organization, engaging with a wide range of stakeholders and playing a central leadership role in shaping a more competitive, sustainable, and resilient tourism economy. This is a rare opportunity to lead one of Canada's most influential tourism organizations and help shape the future of an industry that is integral to the province's economy and quality of life.