Vice President of Sales & Marketing

The Company is seeking a Vice President of Sales & Marketing to spearhead its commercial strategy, with a focus on revenue growth, brand development, and market expansion in the retail sector. The successful candidate will be responsible for national account management, trade marketing, and shaping key account strategies to ensure profitable performance. This leadership role involves building and executing annual sales and marketing plans, managing pricing and promotional strategies, and collaborating with cross-functional teams to support innovation launches and forecast accuracy. The VP will also be tasked with analyzing market data to enhance category strategy, strengthen customer relationships, and identify new distribution opportunities. Applicants for the VP of Sales & Marketing position at the company should have a minimum of 8 years' proven sales leadership experience, with at least 5 years in a higher-level leadership role. A Bachelor's degree is required, with an MBA being preferred, or an equivalent combination of industry knowledge and experience. The role demands a candidate with strong relationships in the retail sector, particularly with major players in the grocery and mass merchandise channels. The ideal candidate will have a solid track record in developing new business strategies, be a strong negotiator, and possess excellent problem-solving skills. Responsibilities also include coaching and mentoring sales and marketing teams, overseeing departmental budgets, and ensuring that all customer interactions align with the company's values.