Chief Marketing Officer (CMO)

The Company is seeking a Chief Marketing Officer to spearhead the development and execution of a comprehensive marketing strategy for a premium membership-based lifestyle platform. The successful candidate will be responsible for overseeing the full marketing funnel, from brand positioning to demand generation, customer acquisition, and retention. This role involves defining and maintaining a consistent brand voice and messaging across all channels, driving brand awareness through integrated campaigns and strategic partnerships, and leading multi-channel customer acquisition initiatives. The CMO will also be tasked with designing and executing membership growth strategies and supporting various marketing activities, including flagship property launches and experiential events. Applicants for the Chief Marketing Officer position at the company should have more than 10 years' experience in premium brand marketing, with a minimum of 5 years in a senior marketing role. A strong background in marketing premium lifestyle brands, particularly in the luxury hospitality, membership clubs, or upscale F&B sectors, is essential. The ideal candidate will have a proven track record in leading pre-IPO branding initiatives and be adept at managing external resources within the advertising, PR, media, and event ecosystems. Exceptional storytelling and messaging capabilities, as well as a deep understanding of affluent customer segments, are required. The role demands an individual with excellent English communication skills and the ability to engage effectively with international partners and stakeholders.