The Company is seeking a Chief Executive Officer to lead its direct-to-consumer e-commerce business through a pivotal stage of development. The successful candidate will be responsible for shaping the company's strategy, culture, and performance, with a focus on building a sustainable growth platform. This high-impact leadership role requires a blend of strategic vision and a hands-on, practical approach, including close collaboration with the Board, founders, and senior leadership team. Key responsibilities for the CEO include developing and delivering the company's long-term growth plan, leading business performance, and fostering strong relationships with partners, investors, and other stakeholders. The role also involves setting clear objectives, performance measures, and accountability across the organization, as well as managing budgets, forecasting, and resource allocation. The ideal CEO for the company will have a proven track record in leading a growing e-commerce business, particularly in a direct-to-consumer subscription model. They should be adept at using customer and commercial data to drive decisions and have a strong understanding of retention, cohort behavior, and repeat-purchase economics. The role demands an inspiring and inclusive leader with the ability to balance short-term delivery with long-term value creation, and who is comfortable operating in a fast-moving, entrepreneurial environment. The candidate should be capable of engaging confidently with a wide range of internal and external stakeholders, and be prepared to take on the challenge of shaping the next chapter of the organization with energy and commercial capability.