Head of Marketing Analytics

The Company is seeking a Head of Marketing Analytics to take on a high-impact leadership role. The successful candidate will be responsible for developing and leading the marketing intelligence and insight strategy, with a focus on customer insight, segmentation, campaign analytics, and marketing intelligence. This role is pivotal in helping the business make better commercial decisions, particularly in the context of the company's significant growth and expansion into international markets. The Head of Marketing Analytics will be expected to move beyond traditional reporting, providing strategic insights to answer key business questions and drive commercial success. Key responsibilities for the Head of Marketing Analytics include designing customer segmentation and value-based targeting models, delivering actionable insights, and improving customer targeting across various marketing channels. The role also involves building data-driven lead generation and campaign targeting frameworks, measuring campaign performance, and creating reporting frameworks to support commercial decision-making. The ideal candidate will have a strong background in marketing, customer, or commercial analytics, with experience in designing and delivering data-led campaigns. Strong SQL and Power BI skills are essential, as is previous experience in team leadership and managing senior stakeholders. Experience in a B2B environment, particularly in lead generation or telemarketing analytics, and a background in CRM and customer targeting, are highly desirable.