Head of Demand Generation & ABM

The Company is seeking a Head of Demand Generation & ABM to build its account-based marketing and demand generation functions from the ground up. The role will develop a proactive pipeline engine in close partnership with sales, identify priority enterprise accounts with commercial leaders, and run campaigns as ongoing experiments, reallocating budget based on performance. The successful candidate will use AI tools and marketing platforms to test content, buyer-specific messaging, and targeting. They will lead a small marketing team, collaborate with revenue operations on reporting and attribution, and help shape the marketing budget. Candidates should have approximately 5–10 years of proven ABM and demand generation experience in B2B SaaS, ideally marketing to North American enterprise buyers. Practical, day-to-day use of AI in campaign planning, content development, and targeting is required, along with hands-on experience using HubSpot or a comparable marketing platform. The role also calls for the confidence to operate as the most senior marketer in the area and experience leading a small team.