Vice President of Marketing

The Company is seeking a Vice President of Marketing to lead commercial growth strategy for a consumer beverage brand. Responsibilities include developing growth plans across retail, e-commerce, and foodservice channels; leading brand strategy, consumer marketing, innovation, commercialization, and demand generation; and partnering with cross-functional teams to drive revenue, profitability, and market expansion. The role also oversees pricing, promotions, distribution, and marketing investments, while building the team and processes needed to support growth. Candidates should bring progressive marketing leadership experience in consumer goods, food, beverage, or a related industry, with a record of building and scaling consumer brands. Strong expertise in brand strategy, consumer insights, innovation, commercialization, and retail marketing is required. The role also calls for commercial and financial acumen, including experience with P&L management, pricing, revenue growth, and profitability, as well as the ability to lead cross-functional teams in a fast-paced environment.