Chief Marketing Officer (CMO), Customer Growth & Analytics

The Company is seeking a Chief Marketing Officer to lead its marketing, customer growth, and analytics functions. The role includes developing an integrated, data-driven marketing and sales strategy; overseeing brand-aligned campaigns, advertising, and media investment; and advancing CRM, loyalty, customer experience, and personalized offers across the customer journey. The CMO will establish KPI-based decision-making and use analytics, automation, and AI to improve customer value, loyalty, and commercial performance. Responsibilities also include leading and developing a team, shaping organizational transformation, and contributing to senior-level strategic decisions. Candidates should bring several years of leadership experience in marketing, customer growth, CRM, analytics, or digital functions, along with a record of transforming B2C marketing organizations and delivering successful campaigns. Strong expertise in customer experience, CRM, marketing automation, analytics, performance management, online sales, and media budget management is required. Applicants should understand customer insights, segmentation, personalization, and modern analytics environments, and be able to connect creative brand strategy with commercial results. Strategic and conceptual strength, a hands-on approach to implementation, and the ability to inspire teams through change are essential.