Head of Digital

The Company is seeking a commercially minded, hands-on Head of Digital to lead digital growth strategy, e-commerce performance, and customer acquisition. Responsibilities include improving online sales, conversion, profitability, and the end-to-end customer journey; leading UX/UI enhancements; and planning and optimising paid media campaigns. The role also involves setting performance KPIs, analysing digital and sales data, and turning insights into recommendations and action plans. The Head of Digital will collaborate with marketing, creative, technology, commercial, and conversion optimisation teams to deliver integrated initiatives and measurable business results. Candidates should have proven experience in a senior digital, e-commerce, or digital marketing leadership role, with direct experience in an e-commerce business. Strong hands-on expertise across e-commerce management, UX/UI and website experience optimisation, and performance marketing and media buying is essential. Applicants should demonstrate success growing online revenue and improving digital performance, alongside strong analytical skills, commercial acumen, and knowledge of customer journeys and conversion metrics. A bachelor’s degree in marketing, digital marketing, business, e-commerce, or a related field is preferred. Excellent communication, stakeholder management, and cross-functional collaboration skills are also required.