Head of Digital, Lifestyle FMCG

The Company is seeking a commercially minded, hands-on Head of Digital to lead digital growth strategy, e-commerce performance, and customer acquisition. Responsibilities include improving online sales, conversion, profitability, and customer experience; overseeing website optimisation; and planning and refining paid media campaigns. The role will use customer and performance data to identify opportunities, set KPIs, report results, and recommend actions. It will also coordinate digital initiatives with marketing, creative, technology, commercial, and conversion optimisation teams. Candidates should have proven experience in a senior digital, e-commerce, or digital marketing role, with direct e-commerce industry experience and measurable results in online growth. Strong hands-on expertise across e-commerce management, UX/UI and website experience optimisation, and performance marketing and media buying is required. Applicants should understand analytics, customer journeys, conversion metrics, and digital performance measurement, and be comfortable collaborating with cross-functional teams, agencies, designers, and developers. A bachelor's degree in marketing, digital marketing, business, e-commerce, or a related field is preferred; strong commercial judgment, analytical ability, communication, and stakeholder management skills are also important.