Head of Sales & Events

The Company is seeking a Head of Sales & Events to lead sales, business development, and event planning for a premium event catering business. The role focuses on generating new business, managing the sales pipeline, developing existing accounts, and building relationships with clients, venues, planners, and industry partners. Responsibilities include leading client briefs, proposals, tenders, quotations, pitches, and negotiations, as well as overseeing event planning and pre-event details. The successful candidate will coordinate with culinary, operations, and logistics teams to support smooth event delivery, then follow up with clients to gather feedback and identify future opportunities. Candidates should have proven experience in luxury events, hospitality, catering, weddings, or a comparable premium service environment. Strong sales and business development skills, a record of winning new business, and confidence managing client relationships and negotiations are required. The role also calls for commercial awareness, excellent organization and attention to detail, and the ability to manage multiple events and deadlines. Applicants should be skilled in creating proposals and tailored client solutions, with a proactive, hands-on approach and a commitment to high service standards.