Associate Vice President, Data Strategy & Intelligence, Marketing

The Company is seeking a senior marketing data leader to establish and lead a unified data function across multiple business segments. The role owns the end-to-end strategy for acquiring, enriching, governing, and activating marketing data, while setting audience and market frameworks and accountability measures for data quality and coverage. Responsibilities include leading three functional teams, developing team capabilities, and consolidating operations into a scalable operating model. The leader will oversee data quality, vendor performance, privacy compliance, and AI-enabled automation, while partnering across technology, sales, marketing, and analytics to support campaign execution and revenue growth. Candidates should have 20 or more years of experience in B2B marketing data, database management, or audience strategy, including at least five years leading large, geographically distributed, cross-functional teams. They should have experience managing full-funnel data operations, working across multiple market segments, and using CRM data structures, reporting, and governance practices. Expertise in AI-assisted workflows, automation, and cross-functional collaboration is required, along with a record of scaling teams through process and technology improvements. Experience with cloud data warehouses, marketing automation, market and audience modeling, and data-enrichment vendor management is preferred; an MBA or equivalent is desirable, with an advanced degree preferred.