Vice President, Consumer Marketing

The Company is seeking a Vice President of Consumer Marketing to lead consumer marketing strategy across North America and drive brand growth, customer acquisition, retention, engagement, and marketing effectiveness. The role will develop integrated campaigns and consistent brand experiences across retail, digital, social, wholesale, and other channels, while aligning marketing priorities with broader business goals. Responsibilities include optimizing paid and owned-channel performance, using consumer insights and analytics to guide investment, and establishing measurement frameworks and KPIs. The executive will also build and mentor a high-performing team, lead cross-functional initiatives, and manage agency and external partner relationships. Candidates should have a bachelor’s degree and at least 15 years of progressive consumer marketing leadership experience; an advanced degree is an advantage. They should bring experience managing substantial marketing budgets and leading acquisition, retention, and lifecycle initiatives in customer-focused industries and omnichannel environments. Deep expertise in brand and performance marketing, digital media, CRM, social commerce, customer engagement, and marketing measurement is required. Strong analytical, communication, leadership, and stakeholder-management skills are essential, along with the ability to translate consumer data and evolving market trends into effective business strategies.